About

The story begins 1970s with Guðmundar (Gummi) traveling to the mountains with his father Önundur as an Icelandic boy in Árbær in Reykjavík to discover Iceland’s nature and resources outside the city limits.

Mountain hiking and passion for Iceland’s nature drew him to acquire equipment and cars to get to this freedom that the outdoors gave. In his early twenties, Gummi started guiding on hikes, sea kayaks and river rafting, and that’s when the passion began for real.

A few years later, Gummi and Íris meet and found love for each other and the nature of Iceland. Gummi and Íris started to travel as a family with four children on the mountains and valleys of Iceland. All our free time was characterized by traveling around our country. Love of nature drove us to travel, whether it was mountain hiking or modifying jeeps and driving through the highlands of Iceland.

The hard working farmer families of Íris and Gummi have their roots in the north of Tröllaskagi (Troll peninsula) and Fjörður, and between them is Eyjafjörður in Iceland that combines these two families.

Íris’s family comes from Ytri-Á on Kleifar Ólafsfjörður on the Tröllaskagi in Iceland, where Íris’s great grandfather worked for the estate by fishing for sharks on an open rowboat from Skagafjörður.

Gummi’s family comes from Hól in Þorgeirsfjörður in Fjörður Iceland, where his grandmother lived in a sod farm in a remote fjord, farming was hard and based on livestock and fishing in open rowboats.